Do people view one item of yours, then bounce? They are basically just walking by your craft booth.
You have some views, but no sales. Why aren’t these viewers turning into buyers?
Let’s talk about it.
Your shop is full, your shop is complete. You have a ‘home’ sign, two hello door hangers, one fall sign, one Halloween and two Christmas decorations. Plus you have 10 decals and a few knitted hats.
Your prices are reasonable and the quality looks good. So what gives?
You offer free shipping and that’s what people are looking for, right?
Well sis, while you may have a few nice items individually, they do not complement each other. Buyers get confused when someone offers an array of things, and when they get confused, they jump ship and leave.
You are literally the “Jack of all trades, but master of none.”
Nobody wants to buy from a hobbyist who dabbles in all things. They want the expert, the master craftsman.
A shop with random items looks like the bargain bin at Ralph’s Emporium. People will not be buying unless it says clearance.
Don’t know how to turn your shop around?
Look at where you get the most sales, or views and focus on that. Is there a certain style that is attracting the views? Are you getting custom order inquiries for a similar product? Look for trends that could help you decide your next product line.
Which brings me to another point. Product line. Have product lines, not just one product with no options or similar products. This helps people know they are buying the right thing when they see you specialize in something.
Ideally you want to sell to one customer, and when they come across your shop they think “Which one should I buy? I love all of these, so many choices. My home will look great with any.”
All Etsy shops evolve over time, you won’t be able to just “nail it” next week. Keep leaning into what works for you and where your customers are going.
Niche down into a certain style so that your target audience narrows down. It’s ok to niche down, even though you think you may lose other sales. The truth is that if you try to accommodate everyone, then you help no one.
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